I edit nonfiction more often than fiction. There are rules for editing both and not just because some people like rules. The rules exist to make reading easier.
I was recently editing a book for a writer who frequently mentioned the names of companies. Part of the rationale, no doubt, is to capitalize on SEO. So many Short Reads, in particular, are thinly-veiled advertisements. Not that there’s anything wrong with that.
But, if you are going to namedrop, you need to drop the correct name, spelled correctly. The easiest way to know if you are using the name correctly and whether you are using it legally is to refer to the company’s website.
Comb through the Nordstrom website. Does it look like I spelled that name wrong? I have meticulously combed through the Nordstrom website and the company never uses the spelling “Nordstrom’s.”
How do you spell Ray-Ban? The company hyphenates it and capitalizes each word.
Speaking of Ray-Ban, if you need a photo of sunglasses, it is illegal to copy one from their website and print it in your book.
There may be exceptions, for educational purposes. But, be sure to read the copyright permission, as posted on the website or available directly from the company.
Give credit. How do you know how to credit artwork? The website often explains the rights and cost of use, for how long, in what kind of publication and in what part of the world. In the above example, the rate varies based on use.
That seems like a lot to keep track of but it isn’t. Photographers and artists often embed the ownership inside the image. It is your responsibility to know that and to give credit where credit is due.
Need to copyright your images? Need to know if an image is copyrighted and by whom? Open the file in Photoshop and open File/File Info. No, I didn’t stutter. That’s really the menu option. There is a Copyright section where the owner or creator can add as much copyright info as they need or choose.
Play nice. You wouldn’t like it if someone made money or a reputation on your words without compensating you. Support the arts community.