Gimme a pipe

One unresolved self-publishing issue is pipes. Browse an old copy of PC Magazine from 1993 and you’ll see that the pipe concept has been around for a long time. Basically, for those who don’t want to click-and-read, it’s a method of moving digital information from one place to another.

Whether you are self-publishing for someone else, or hiring someone to self-publish for you, pipes matter. How do you get your information into the cyber bookstore?

The person who will receive the royalties needs a self-publishing account. That person sets up their tax information, designates what account should receive the royalties, and a host of other bits of data.

The person who actually uploads the content of the book and the book cover needs access to that same account.

So if you hire someone to format your file for any kind of a book, they need to have access to your account. If you are an author, do you really want to give your Createspace or Lulu password to someone you hire? The author’s account contains credit card information, which is actually pipe in from

Once a client accesses an author’s Createspace account they have full access to edit the account so that all royalties are deposited in the client’s account, instead of the author’s.

Someone needs to invent a way for editors and layout personnel to access a self-publishing author’s account without giving them full credit card, and other payment, access.

As editors and design staff, we need to inform authors that they need to help us advocate to protect their payment data.

No client has ever asked if I am bonded before giving me their passworded information. They don’t ask for legal contract wording to protect them.

I am concerned about the liability on my part. How do I protect myself? If uploaded data is less than perfect, I need to see the online viewer only accessible via passworded access.

All self-publishing companies need to address this issue.

How do you handle this? As an author, do you give out your password to editors and layout providers?

As an editor or designer, do you log in with authors’ passwords?



It’s About Us

I edit nonfiction more often than fiction. There are rules for editing both and not just because some people like rules. The rules exist to make reading easier.

I was recently editing a book for a writer who frequently mentioned the names of companies. Part of the rationale, no doubt, is to capitalize on SEO. So many Short Reads, in particular, are thinly-veiled advertisements. Not that there’s anything wrong with that.

But, if you are going to namedrop, you need to drop the correct name, spelled correctly. The easiest way to know if you are using the name correctly and whether you are using it legally is to refer to the company’s website.

No S

Comb through the Nordstrom website. Does it look like I spelled that name wrong? I have meticulously combed through the Nordstrom website and the company never uses the spelling “Nordstrom’s.”

It’s simple to find this information. It’s on the company’s About Us page. If you’re still not sure, look for a Press Release section. Nordstrom always says Nordstrom.

05/16/16 Nordstrom Brings 1,600 Jobs to Toronto for Eaton Centre and Yorkdale Stores
05/15/16 34th Annual Nordstrom Beat the Bridge Race Results
05/12/16 Nordstrom Reports First Quarter 2016 Earnings
04/28/16 Nordstrom to Report First Quarter 2016 Financial Results on May 12

How do you spell Ray-Ban? The company hyphenates it and capitalizes each word.

Book layout

Speaking of Ray-Ban, if you need a photo of sunglasses, it is illegal to copy one from their website and print it in your book.

How do you know? Well, first of all, you should assume that it is illegal. But, Ray-Ban makes it perfectly clear on their terms of use. Copying images and citing the source is not sufficient. Don’t do it unless you have permission, in writing, from the company. The company often doesn’t own the artwork. They have likely purchased it or hired the photographer and have a legal agreement with the photographer or artist not to give away the artwork for other people to use in for-pay publications.

There may be exceptions, for educational purposes. But, be sure to read the copyright permission, as posted on the website or available directly from the company.


Give credit. How do you know how to credit artwork? The website often explains the rights and cost of use, for how long, in what kind of publication and in what part of the world. In the above example, the rate varies based on use.


That seems like a lot to keep track of but it isn’t. Photographers and artists often embed the ownership inside the image. It is your responsibility to know that and to give credit where credit is due.

hack Need to copyright your images? Need to know if an image is copyrighted and by whom? Open the file in Photoshop and open File/File Info. No, I didn’t stutter. That’s really the menu option. There is a Copyright section where the owner or creator can add as much copyright info as they need or choose.


Play nice. You wouldn’t like it if someone made money or a reputation on your words without compensating you. Support the arts community.





Robert Rodriguez List

Meet people. That’s the smartest thing a writer can do. And talk to them. You could be amazed at what you learn.


Jester Timm Gillick

A few years ago, I met Jester Timm Gillick, an Indie film-producer and host of WTVP’s “The Screening Room,” in Peoria. I have learned a lot from Timm. Among other things, he introduced me to the Robert Rodriguez List.

The Robert Rodriguez List is a simple concept. When you come across something interesting, make a note. You never know when it might come in handy.

In the case of Rodriguez, it was generally film locations. You know Robert Rodriguez, whether you know him or not. Among his long list of credits, he produced the four “Spy Kids” movies.

Apparently, the name of the Robert Rodriguez List was coined by someone else. I have been repeatedly corrected, by the way, that it is ALWAYS called the “ROBERT” Rodriguez List. Just so you know.

The Robert Rodriguez list consists of notes about memorable vehicles, homes, animals and props. Rodriquez then creates a screenplay based on a list of these interesting things. It has obviously been a very successful technique for him considering he has 24 filmography writing credits, according to IMDB.

The first question most people have is what is the best way to keep track of your list. My well-researched answer is that there isn’t a best way.

Use what works for you. Evernote. Sticky-notes. Google Docs.

hackI rely on fact, even when I write fiction. I photograph locations similar to what I want to include in a story. It helps to realize where the alley might be, where the nearest bus stop might be, or whether it is likely the sun could shine through a particular window.

If nothing else, keep it in your head. But, give some thought to creating your own Robert Rodriguez List.


Serially, folks

Lists. They are everywhere on the internet. 7 Ways to Do This and 15 Ways Not To Do That. Are they effective?

I have created several series. The first was a few titles in Holly Lisle’s 33 Worst Mistakes Writers Make About… series.

I revisited the series concept when I wrote for Genealogy Today. My first series for GT was about databases. I happen to love a good database. But, I discovered that most people leave a lot of the fields blank when they use a database software program like Live Roots™ and so on.

Those fields are important. Let’s say you find two different people with the same name as your grandfather in one of the census enumerations. If you know that grandpa was a jeweler, then he probably wasn’t a coal miner or a chimney sweep. So, it can be really wise to fill in all the blanks.

As databases are shared more online, I found the issue even more frustrating. I would find really good data—but some piece of information would be missing. I really wanted to see a complete profile for every single person.

I wrote a dozen articles about databases, in serial format. Even as you read this, dear readers, I see some of your eyes glassing over.

Yes, I needed to generate some enthusiasm for reading the series. So I came up with “The Compleat Genealogical Database” and wrote a separate article on the 12 most common fields that really should contain data.

The Compleat Genealogical Database: Legal Events
The Compleat Genealogical Database: Property Ownership
The Compleat Genealogical Database: Death Data
The Compleat Database: Life Events
The Compleat Database: Education
The Compleat Database: Cultural Affinities
The Compleat Database: Citizenship Matters
The Compleat Database: DNA and Health
The Compleat Database: Non-traditional Relationships
The Compleat Genealogy Database: Compleat Names
The Compleat Genealogy Database: Names
The Compleat Genealogy Database: Religious Affiliations

Later, I wrote another series on The Genealogy of Communities. The focus there was on different groups of society, like logging camps. Yes, really. You can find the names of people who lived and worked in logging camps. That just might explain why 20-year-old Bobby was missing from the census that year. He was off in the wilderness felling trees.

The Genealogy of Communities
Genealogy of Communities: Logging Camps
Genealogy of Communities: Fishing Camps
Genealogy of Communities: Seminaries and Other Educational Communities
Genealogy of Communities: Indian Reservations
Genealogy of Communities: Prisons
Genealogy of Communities: Asylums, Hospitals, and Sanitariums
Genealogy of Communities: Prostitution
Genealogy of Communities: Faith-Based Communities
Genealogy of Communities: The Utopias
Genealogy of Communities: Intentional Community in the Next Century

So, what’s the point of a serial?

Serial readers. You want to keep your readers reading.

Tell me more.

In the articles I wrote, I had a process. I would list my topics ahead of time, before I ever started writing.

I am not that particular about the number of topics. There may be something magic to the number 7 or 13. But, I don’t actually do a count. I have read some research on this subject and have yet to read anything that says a specific number guarantees readers. I am more concerned with being thorough.

The Genealogy of Communities, had a nice flow. It began with an article that introduced the series. The name of that article became part of the title for every individual article. That way, if anyone remembered the words Genealogy of Communities and wanted to find my articles again, they could Google Genealogy of Communities.

As I wrote each article, I created a link to the previous one. That way, I could guide any reader to the previous article, just in case they started in the middle of the serial.

It’s possible to mention what your next topic is, as you are writing. But, you don’t usually have a live link to add yet. But, you can add a live link to the previous article.

When I finished the series, I went back to every single article and added live links to every article in the series. I was just being thorough.

Other Articles In This Series: 

Source Information: GenWeekly, New Providence, NJ, USA: Genealogy Today LLC, 2009.


I am a practical writer. I wanted to link to the article before and the article after each one. But, I also wanted readers to know the entire list of articles and how to find them.

The value of a serial is to keep readers reading. Not only do you need to add new material, you need to make sure your readers can find it.


Binge-watching has had an impact on society. It is a new way of presenting the serial concept in one big dose. Instead of waiting for a weekly edition—and maybe missing it—now we can watch at our leisure. A new innovation is the release of an entire season all at one time. Order up the pizza and send all calls to voicemail.

A lot of writers create series. Readers like the characters or the story or the topic, and they want more.

Generally, writers release one book, make a big splash, go back to writing, release another…. But, recently, as a guest at a meeting of Writers on the River, in East Peoria, Illinois, I was surprised to hear author Amanda Meredith say that she prefers to wait until all of the books in a series are complete before she releases the series.

I think Amanda may be ahead of the curve. What’s good for Netflix is good for… writers?

wotrPhoto from Facebook. Writers on the River. Jessica Ann Clements, Amanda Meredith, Mandee Wallace Shanklin, Melinda Huff Bones,Anya Breton, Aly Grady and Judy Rosella Edwards ( a/k/a Think::Fast::Write::Fast).


hackAnother idea for a series is to repackage several monographs, like Amazon Short Reads, into a single volume as a collector’s edition. Maybe even sell it as a hardcover (yes, I’m talking about again).

Serial writing can be a good thing. It keeps readers on board. It can help you organize your writing. You have options: publish individually, or publish all at once for your binge-readers. And, you can still order out for pizza.


Slow down…you publish too fast

I am fully aware that this may sound contradictory but, seriously, slow down your process! Don’t leap at publishing. You are likely to regret it. You need a plan.

It’s true that you can literally upload your words and see your book listed on Amazon and other sites within minutes. Okay, maybe an hour, by the time you fill in all the information and setup your royalty payment system.

But, it’s fast. It’s real fast. It’s…too fast!

Coordinating publication is not always as precise as one might like, unfortunately. A book may not literally be available as an eBook the very moment that it is available as a print book. Those are two different delivery systems. You can come close. You might even make it happen. But, chances are you won’t flick a switch and both will go online simultaneously.

More importantly, it doesn’t matter.

Unless you are a world famous author, readers are probably not poised at their keyboards, ready to hit the buy button the moment your book appears like they are when concert tickets go on sale. If, they are, I’d like to hear about your experience.

But, seriously, slow down. Take a beat.

Before you upload anything, create a schedule. Yes, a schedule. You are going to need to coordinate your marketing efforts based on that schedule.

I currently have a client who has an August release date on a book we started working on in January. I admire that. It’s smart planning. He teaches, does public speaking and podcasts. He has set a realistic expectation.

There are issues that you need to deal with that take time. You need to test that your text appears the way you thought it would. You need to make sure your cover art looks good. If not, you need to revise and upload—maybe numerous times until you get things just perfect.

Did you think your book was going to have text on the spine? It has to have a minimum number of pages in order for that to happen.

hackIf your book is too slender for a spine, you need to add more pages. But, don’t just add blank pages. Get creative. Add a worksheet. Create a crossword puzzle using words from the book. Create pages for Notes. Add reviews. Add pages talking about other books or services you offer.

Createspace recommends that you take the time to buy a copy of your print book so that you can proof it. Lulu requires it. The process varies.

I highly recommend ordering a copy and looking it over meticulously. In my rush, I once spelled not one, but two, words wrong on the back cover of one of my own books. I’m always experimenting with decorative page number art. Sometimes it looks fabulous in print. Sometimes, not so much.

While you’re waiting for the book to arrive, you should have been writing press releases, planning your email campaign, organizing a social media blitz and creating landing pages. How many? Maybe 27. Maybe 4. As Jay Berkowitz, author of Ten Golden Rules of Online Marketing says, there is no magic number or perfect campaign. You have to constantly test to see what works with your customers for a given product. And, what works for one book may not work at all for the next one.

Then there are other time-sensitive issues like creating a pre-release campaign, or other distribution options that require a book be exclusive for a certain period of time. Read the fine print.

Your job is not done when you upload your book. You need to set up book-signings, rub elbows with other more experienced writers and connect, connect, connect.

My favorite book is not a current one. It is the Cluetrain Manifesto. I highly recommend reading it but I will give you the short version: business is a conversation. You need to be conversing with people. Some of them will become your customers. Some will become your Chief Enthusiasm Officer.

You need to build in time for executing your plan. Setting aside 45 minutes to upload your book is such a tiny part of what you need to be doing. As a writer, you have the advantage. A great deal of what needs to be done involves writing.

hackJust slow it down a bit. Create a spreadsheet. Use an Airtable Blog Editorial Calendar. Write like mad and schedule posts via a social media management tool. Create a Facebook Page. Your Wall where you post pictures of your kitten is not a Facebook Page. It is a Wall and serves a different purpose. You need a Page.

Maybe tomorrow I’ll start talking about being Serial. I’ve used the Serial concept in so many ways over the years. You may find it helpful, too.

cluetrainIn the meantime, I’ll give you a reading assignment. Talk about innovations in publishing, the Cluetrain Manifesto is available online for one penny.I bought the hardcopy back when it first came out, some 15 years ago.






Amazon: the double-edged sword of marketing

a/k/a Lulu’s secret advantage

Everyone wants to see their book on Amazon. It’s a good thing. But it isn’t everything.

There is a popular myth that, if you want to sell your book, it has to be on Amazon. There is a good deal of truth to that. Being on Amazon is like a badge of honor.

Who doesn’t have an Amazon Prime account, these days, especially if you buy books? And, if you buy books at all, you probably have some flavor of an Amazon account.

And, authors do sell books on Amazon. Obvi.

I promised to share with you how to use Lulu to your best advantage. So, here goes the tip of the iceberg.

First of all, everything is pretty even between Amazon and Lulu, except for Lulu offering a few more printing options.

The biggest difference is that you earn higher royalties on Lulu books, when readers buy directly from Lulu. But, the same books can (usually) be simultaneously distributed through Amazon.

So, you’re adding to your distribution, by publishing through Lulu and distributing through other sources as well–from Lulu. You’re not eliminating Amazon or other outlets.

Possibly the most effective way to guide customers to buying through Lulu is to send them emails or to use landing pages. The biggest drawback of Lulu is that they do not offer free shipping.

But, you’re also not paying $99/year to get “free” shipping that you enjoy with Amazon. Free is never actually free.

Since Lulu is going to net you higher royalties anyway, adjust the list price to be competitive with Amazon prices by setting your Lulu list price (with shipping) to the Amazon price with free shipping. Play around with it.

Ultimately, you need to decide which is better for you.

  • Is it better to have your book listed exclusively on Amazon, where you are buried so deep that no ever finds you? Free shipping doesn’t matter much if you are selling ZERO books, right?
  • Is it better to publish on a site like Lulu where you can also distribute on Amazon but earn a little more of a royalty on each book from those who buy directly through Lulu?

It doesn’t make much sense to write a book no one is ever going to find. It could be the best book in the world but if no one knows about it, why did you write it?

If no one buys it, why are you writing another?

The logical thing to do is find the book format that best meets the needs of the individual book you are about to publish. This book. Right now.

That may not be the case for your next book. And, that’s okay.

Publish it any way you want. Distribute any way you want, but don’t forget you can sell directly from most publishers—plus still sell through Amazon and Barnes & Noble.

The important thing to know is that you still have lots of work to do after “The End.” It’s just a different kind of work.

You need to find your readers. You need to communicate with them. You need to sell through their favorite store—unless you can match price, shipping, convenience, or whatever deep need is going to turn them into a paying customer.

You need reviews. But, how do you get a book review?

You send a free copy of your book to a reviewer who looks at every aspect of the book: the content, the writing style, the presentation, everything that goes into making a book into a book.

hack There are professional review sites that accept self-published works. Publishers Weekly has a separate site just for self-published books. It is called Booklife and you can find submission information online at Booklife. They will even review e-books.

If you have to ask whether you should include return postage or an invoice, you probably are not mature enough as a writer to consider requesting reviews. Perhaps you need to learn more about marketing books before leaping in.

As Jay Berkowitz said in The Golden Rules of Online Marketing, “If you build it — they won’t just come.”

My sage advise is not to avoid Amazon. It’s to add to Amazon.

So get out your sword. Marketing can be a battle.


Get social

Continued from…

In addition to the many things you should be writing, you need to write and respond via social media. Instead of devoting all your time to posting photos of your kitten, you need to connect with your audience. Sharing kitten posts may be a part of that, but you need to have an actual conversation.

Too often we forget that social media is…social. It is a conversation. Lecturing is not social. Having a two-way discussion is.

So how do you jump in and do that? It’s easy.

You can certainly share other people’s posts. But, you need to add a note explaining why you are sharing. If you share a photo of a crocodile, is it because you love crocodiles, or fear them, or breed them, or study them, or think they are funny?

Do keep in mind that search engines crawl social media. Pasting a link into a post accomplishes nothing. You are simply reposting exactly what has appeared elsewhere. Not adding some of your own contact can actually drive readers away from you. If you post a link to something else, with no further information, your reader is going to click on that link and leave your post, possibly never to return. So, why did you post it? Were you involved in some way? Were you hoping to drive your reader away?

It’s fine to post something out of the goodness of your heart, for absolutely no reason. We do it all the time.

But, you do need to focus most of your social media presence on conversations that relate to your business and, let’s make no mistake, writing is a business. Treat your posts like an advertisement for your business.

The social media side of the business can be time-consuming. And, yes, there’s an app for that. In fact, there are several.

hackUse a social media management application to schedule posts. Write content ahead of time and then intersperse it with other content, as it appears. At 108 pages, The Definitive Guide to Social Media is twice as long as a lot of things that pass for books these days, yet it is one of the best guides I have seen—and it is FREE.

There is never an excuse for your social media to appear to be out of date. There is even less excuse for it to actually be out of date. Use whatever tool you need to in order to keep posts fresh and current.

hackI have just started using Airtable’s Blog Editorial Calendar. I can plan out my writing schedule ahead of time and fill in content when I get a chance. I can schedule when I anticipate posting something. I added columns for the various streams I use so I can track where I will or have posted. Airtable understands attachments so I can attach images or text and not have to remember where I stored them and on which server. But, a spreadsheet would do just as well for something simple, basic and already on your computer. Basically, you just need a process.

Some sites use a gimmick [I am not using that word derogatorily]. I used to manage social media for a zoo and we had a “guess what animal this is” day once a week. We knew that we could draw people on that day. Even if they had not looked at our website since the previous week, they would come on that day for the fun.

There was no prize. Just interaction. And, parents often involved their children who would, of course, want to come to the zoo to see the animal in person!

Writing has the unique misfortune of not usually having a location. It does not lend itself well to Yelp! or TripAdvisor, unless you are writing about a location. But, you don’t need a location. You need a conversation.

A common hashtag currently in use is #writerwednesday. Should you participate? You can ride on the coattails of the likes of Huffington Post—but can your content compete with the Huf, or will it swallow you? Maybe you’re better off creating your own hashtag. You decide.

Writers are often shy. We would rather curl up with a book than be the life of the party. Usually. Most of us, anyway. But, SEO and social media should be second nature for us. It’s all just words and do we ever love words?

Ready for help? Contact me at


Write your own story

Continuation from 

We’ve been talking about what you need to write, after you finish writing. The third thing you need to pen is your autobiography.

No one can tell your story as well as you. But, I have discovered that the one thing a writer is least able to write is their own story. I have actually taught autobiography writing workshops devoted solely to helping writers craft their own writer’s page.

You will need an author’s page, when you upload your books to any distributor. And, yes, I meant to use the plural because I do expect you to write more books.

Authors depend on a revenue stream. You want to write more books and you want people to buy them. It helps if people remember your name. A customer who likes one book you wrote will likely like another book you write. And, they should.

hackStudy some author’s pages. Now, think about what you remembered about the authors. Your goal is not to write what they wrote. Your goal is to write your author’s page in a similar manner.

I want you to get comfortable finding and reading author’s pages, so I am going to give you an assignment. I want you to go to Amazon and find some authors I suggest. These are random, but very good examples. Let’s take a look at Nancy Tillman.

hack If you don’t have a good photo of yourself, have one taken. Think about your writing when you select what to wear, the setting, and so on. Nancy Tillman’s fun photos reflect her children’s book writing.

Nancy’s photo is great. But, more importantly, she explains that her goal “has always been to give parents words to say what they feel about their children.” Readers want to know things like that.

Holly Lisle is a writer and a writing instructor. She uses her author’s page to demonstrate her storytelling abilities. I especially love to see writers show off their writing skills as part of their author’s page. But, from a marketing point of view, it is clever to include a quotation.

When I worked in newsrooms, I saw editors rifle through press releases and literally toss those that did not contain quotable material. There were two reasons for that. The first was, a quote gives the story life. The second reason was that, when my editor handed me a press release, I had a conversation starter. I would call the person who was quoted, or their spokesperson, and repeat the quote. Then I would ask them to discuss that with me. It was my icebreaker. It was more of a challenge to write news coverage when there was no quote. A quote hones in on the message and a quote, complete with quotation marks, energizes a story.

A good quote is a great quote for a lead. I used to cover a city government beat that brought me into contact with a woman who was my favorite person for any news story. She always had a quote ready for me. To this day, I have visions of her sitting in her office memorizing her quote before every city council meeting. And, that was fine with me.

She always had a quote that looked good on paper and sounded good when she said it aloud. Whether she rehearsed or not, I never discovered and soon no longer cared. She always got print and we always had a talking point.

Her quotes were not just words. They were keenly focused. They were on point. She was adept at identifying what I was likely to ask and she was at the ready. The questions were simple: who, what, when, where, how and why. It’s not that my questions were all that predictable. She understood media. She was always on point about any issue. She knew the heart of the issue. She never floundered for something to say. She anticipated what the public wanted and needed to know. She didn’t control me. She was at the ready with the key information that people needed to know about and she phrased it in quoteworthy ways.

You can learn to do the same thing. Anticipate what a reporter might ask, and have an answer ready. Use the answers as a quote on your author’s page and in press releases (which we will discuss later). Come up with a few quotes and swap them out on your author’s page, from time to time, to keep it fresh or to test what quotes motivate customers to buy.

hack Changing the content on your author’s page is important. The way to move up toward the top of search engine lists is to offer new content. If nothing changes on a page, it moves down until it is quickly lost among the vast number of pages with new content that are perpetually moving up. For more info, read 5 Reasons Why Fresh Content is Critical for Your Website and SEO.

I’m not especially fond of quirky author’s pages. But, if they work for you, go for it. You know your audience. It is your job to know your audience. That is who you are writing for.
It works well for Suzan Tisdale. I would not normally advise calling yourself a cheeky wench. Cheeky is not a term one easily applies to one’s self. That’s a term that needs to be earned. But, if that’s the name of your blog, you can certainly get away with it.
Susan does a couple of other things any author can do. She makes herself available to her readers.

She posts her website address, her blog address, her Twitter handle, her Facebook address and how to get text messages from her. Yet, she keeps it short.
Most of like to see a few paragraphs. A few paragraphs fit nicely on an Amazon author’s page.

Of course, we all like to break the rules. Some people can afford to. Dean Koontz keeps his author’s bio super short.

“Dean Koontz, the author of many #1 New York Times bestsellers, lives in Southern California with his wife, Gerda, their golden retriever Anna, and the enduring spirit of their golden, Trixie.”

It is a mere 31 words long. On the other hand, he is so well-known he perhaps doesn’t need to set himself apart. Plus, he is so prolific that his page is littered with work that stands for itself. Not interested in one of Dean’s books? That’s okay. There are dozens more.

Stephen King follows suit, with a single paragraph. David Gerrold wasted no words on his nine-word bio. (Yes, my sentence is intentionally only nine words, as well.)

Make sure that you have author’s pages. Lulu calls them Author Spotlights. Amazon calls them Author Pages, created via Author Central. Create an page.

As a new author, you need to introduce yourself to the public. Open up. Share a little about what makes you unique and perhaps explains why you see the world differently enough that readers should be interested in you. Be sincere. Don’t try to invent a persona for yourself. Be your genuine self and share what you genuinely want readers to know about your writing.

Find what works. Write content for your author’s page. Add a good photo of yourself.
Ready for help? Email